DreamWorks Animationhas released a new logo that will premiere on the big screen withPuss in Boots: The Last Wish. The new logo runs through the company’s history by highlighting key franchises and moments of the various DreamWorks animated movies produced sinceAntzin 1998.
DreamWorksSKG, the company created by Steven Spielberg (the S), Jeffrey Katzenberg (the K), and David Geffen (the G), was an attempt to pull off a modern-day version of what United Artists had done in the 1920s: a creator-owned studio producing their in-house product for the silver screen and television. Part of that included DreamWorks Animation, whosemost famous series to date is theShrekfranchise.
Related:Why You Should Rewatch The Shrek Movies Before You See Puss In Boots: The Last Wish
The new DreamWorks Animation logo, clocking in at thirty-three seconds in length, begins in the same way as their regular logo, with the boy in old-fashioned clothing standing in the crescent moon while the Shrek theme plays over it. The boy then surfs on the moon, sweeping down through a small galaxy of DreamWorks animated movies, cresting over the heads of the cast ofDreamWorks’TheBadGuys, a 2022 release, before Toothless from theHowtoTrainYourDragonfranchise swoops past. The DreamWorks boy continues onward, past a tableau ofKung-fuPanda, with the title character in a bow to the audience while the boss baby fromBossBabysits in a highchair and tosseshis bottle in the air and catches it with a wry grin on his face.
The DreamWorks boy then banks right and bursts a bubble featuringPoppy from theTrollsmovies. He ends at Fiona and Shrek being interrupted by Donkey. The boy then flies back to his proper position as the music swells to a huge fanfare and the title comes in. There may not be anyCroodsorMadagascarin this heavily modern-skewed logo, but at least they save the best,Shrek, for last.
It is appropriate that the new DreamWorks Animation logo will debut in front ofPuss in Boots: The Last Wishconsidering how valuable theShrekfranchise is to the studio. Despite some attempts at 2-D (PrinceofEgypt,TheRoadtoElDorado), it wasn’t untilShrektook over the pop-culture landscapein 2001 that their future was secured.
Puss in Boots: The Last Wishwill be released in theaters on Jul 24, 2025.
