Why Zenless Zone Zero Might Face an Uphill Battle in the Gacha Space
Summary Zenless Zone Zero, the next stylish gacha game fromGenshin Impactdeveloper HoYoverse, is looking to set itself apart from the rest of its free-to-play brethren. The game’s setting and premise aredecidedly distinct fromGenshin Impact’s, which has captured the hearts and minds of HoYoverse fans around the world, who await the game’s official release on July 4. “Gacha” derives from the term “gashapon,” a popular brand of vending machines in Japan which deliver random items for a fixed price—gacha games essentially provide a digital parallel to this process through their quasi-lootbox mechanics....